
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #O
The Organic Trade Association (OTA), an industry group representing more than 8,500 companies involved in organic agriculture, is gearing...

Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED
While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...

IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Cat
The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...

Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Vid
In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds,...

Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign
Eschewing its frat-boy origins and recognizing that men take professional success very seriously, Axe has launched a Canada-centric...

New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice
In response to research that found over half of new moms feel overwhelmed by parenting advice and opinion, baby bottle brand Tommee...

Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign
Working with The Community, the brand created two launch videos which introduce us to the Hornitos agave. In one video, he’s driving...

Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience
This summer, working with mobile engagement platform FunMobility, Chiquita teamed with Universal Pictures and its Minions movie to launch...

Reaction To Its Facebook Video Inspires VW To Create Baby Stroller With Automatic Brakes
Back in April, VW Netherlands posted an ad on Facebook featuring vehicle owners who wondered why other items — such as strollers, bikes,...

American Girl To Crowdsource Film Introducing New Doll
To hype the August 27 introduction of a new American Girl Doll, the brand has teamed with the Tongal crowdsourcing community to create...

KIND Snacks’ Back-To-School Instagram Campaign Asks Parents To Share Summer #MomentThatPopped
It’s early August, and you know what that means. Yes. The much-dreaded Back to School season during which kids complain that summer has...

In Hefty’s #SaidNoSchoolEver Campaign, Teachers Sarcastically Proclaim They Have All The Suppl
And…the Back to School campaigns are flooding the inbox like an overly eager flash mob. Remember those? Anyway, Hefty, with help from...

Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style
In full-on Millennial Hipster mode, Levi’s, with help from AKQA, has followed up the July launch of its Alicia Keys women’s denim...

Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game
Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the...

New Belgium Brewing Celebrates Those Who Follow Their Own Path With #Zagging Campaign
This summer, New Belgium Brewing has been running the Zag On campaign. The social media-focused campaign urges people “who pedal their...

Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
Just as it did last year during back-to-school, Old Navy teamed with AwesomenessTV and The Boys & Girls Club to produce a music video...

Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a...

Apartments.com Sweepstakes Offers Chance To Win Free Rent For Life
As part of its ongoing “Change Your Apartment. Change the World.” campaign, Apartments.com has launched a sweepstakes in which they are...
























