Brand storytelling is an ongoing conversation between a company and its customers. Brand backstory, on the other hand, is a foundation....

Brand storytelling is an ongoing conversation between a company and its customers. Brand backstory, on the other hand, is a foundation....

Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system...

Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system...

Call me a nerd (you wouldn’t be the first), but I am fascinated by metadata. For years, I have been thinking about the importance of...

Call me a nerd (you wouldn’t be the first), but I am fascinated by metadata. For years, I have been thinking about the importance of...

I’m usually an even-tempered person, but a few topics get me riled up. The Oxford comma. (It has semantic meaning! Everyone should use...

I’m usually an even-tempered person, but a few topics get me riled up. The Oxford comma. (It has semantic meaning! Everyone should use...

Quick. When I say Kristina Halvorson, what term do you think of? “Content strategy”? Probably. How about “content marketing”? Probably...

Quick. When I say Kristina Halvorson, what term do you think of? “Content strategy”? Probably. How about “content marketing”? Probably...

Any This American Life  junkies out there? This public radio show, which reaches over 2 million listeners every week, captures...

Any This American Life  junkies out there? This public radio show, which reaches over 2 million listeners every week, captures...

Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and...

Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and...

“I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to...

“I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to...

One of the keys to thought leadership-based communications on a global scale is to make relevant points that are focused on specific...

One of the keys to thought leadership-based communications on a global scale is to make relevant points that are focused on specific...

Using analytics to come up with a directed strategy for developing content has become second nature. Did you know that you also can use...

Using analytics to come up with a directed strategy for developing content has become second nature. Did you know that you also can use...