TurnTo Networks enters review syndication with ‘first open network’
TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for...
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Where is the best place to post your content?
Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a...
Yandex opens its content recommendations platform to all publishers
Russian search giant Yandex is creating a new publishing platform that lets content creators of all sizes — from media companies to...
Taboola’s grid of recommended stories is now an infinite, scrolling feed
Taboola, the grid of content discovery that appears at the end of many online stories, is now giving publishers the option of using a...
Not getting what you want from your outreach emails? Follow these 10 steps.
Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the...
The podcast option: How audio content can help build a B2B business
This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out great content. Podcasts and webinars can...
The keys to activating content across multiple channels
content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...
User-generated content: What your brand can learn from Spotify
A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re...
About.com changes name to Dotdash to complete year-long rebrand
In Morse code, About.com’s new name, Dotdash, translates to the letter “A.” A year after About.com started spinning off topic-specific...
How to secure buy-in for your content marketing program expansion
content marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your...
The connected audience: Content and creative needs for each stage of the customer journey
To optimize marketing productivity and improve credibility, brands must further develop each aspect of their digital marketing. With...
4 ways to measure and realize the value in your content
When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to...
SEO & intelligent content: Discovery, connection and improved performance
Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital...
4 tips to maximize content marketing performance
Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built...
Study: Native ads beat display for driving visits to physical stores
Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research...
The complete guide to optimizing content for SEO (with checklist)
Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO...
No content strategy is an island
content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult...
Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
After a three-year long study analyzing more than a billion native ad impressions across 10 verticals, Nativo says that native ad...
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