Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...

Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...

We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...

Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an  Account-Based Marketing (ABM) approach...

The legal and political debate around net neutrality rages on following the Federal Communications Commission’s (FCC) decision to repeal...

But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...

found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...

If you’re familiar with the term “content marketing,” don’t get too attached. According to the first Magic Quadrant report on Content...

Taboola is out this week with an Apple News competitor — but for Android devices. The content discovery service is announcing a...

To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...

Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...

Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the...

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive...

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...

Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...