Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent,...

WordPress and Yoast SEO users: If you do not have the most recent version of the Yoast SEO plugin, grab it now. Last Friday, it was...

The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election...

Reasons why businesses fail in their content strategy. Content marketing has become a popular online marketing tactic over the last few...

Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your...

This applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your...

By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless...

Livefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe...

We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right...

These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to...

A new Wistia heatmap for 360-degree video Ever-innovative marketers have begun using 360-degree videos to get their messages out, and...

As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...

How many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71...

Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...

About.com has launched its first standalone media property with the announcement of Verywell.com, a website focusing on health and...

For more than a decade, WebmasterRadio.fm has produced radio and podcast programming aimed at the digital marketing industry. According...

Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and...

Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers...

The days of vintage advertisements, where glitzy sales techniques were employed to get new buyers, is long gone. The campaigns from the...

We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...