If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception...

importance of running a content audit and how to do it. I want to dig into the data further now and talk about how we can leverage the...

With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing...

BlueJeans for Facebook Live Video communications provider BlueJeans Network is out with a service that it says is the first to turn...

thought leadership credibility. By repackaging and posting superb, fresh and memorable content produced by others within your industry,...

We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see...

Content marketing has one goal: Show a potential customer the most useful branded content, at the right time. Step by step, Toronto-based...

Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search,...

I am a big proponent of having multiple conversion options, especially in situations where you are selling a high-ticket item or a...

B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will...

there is no there there.” No matter how hard you practice, no matter how many hours you log, perfection is illusory. And yet, I keep...

But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something...

A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element...

With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this...

It’s time for my monthly column again, which means it’s time for me to jump back up on my soapbox. If you’ve read any of my past articles...

The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...

Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling customers by...

A high-scoring native ad from The Wall Street Journal Native ads can be very effective in attracting reader attention because their...

These last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g.,...

As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an...