This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some...

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up...

A big box retailer’s chief content officer of reached out recently with a question. Here’s what he wanted to know: “What is the...

In the era of Big Data, marketers use buyer information to shape their initiatives more than ever. Data on what your targets are...

It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive...

Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact,...

It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart...

Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in...

“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the...

I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but...

It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content...

When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced....

Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served...

quoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the...

Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology...

Are you ready for your mobile shopper? This is the question of the year. And while businesses continue to put off their websites’ mobile...

In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought,...

Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline....

Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets,...

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is...