Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...

This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can...

Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom...

From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle...

survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...

After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about...

As marketers, not only do we need to conduct extensive research so we can make great content, we also need our content and web pages to...

SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors...

With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid...

All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to be a lot...

A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...

“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital...

Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in anywhere...

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search...

Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know...

Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it,...

Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar...