Google starts testing ads in Matched Content recommendation units
Last April, Google launched a content recommendation tool — in the vein of Taboola and Outbrain — for publishers using AdSense to add to...
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Content marketing and personal branding go hand-in-hand
Most professionals reach a point in life where, even if you don’t have kids yourself, close friends unleash their recent college graduate...
How to amplify your already spectacular SEO to be super-crazy successful
If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might...
Video adtech platform Unruly adds a new emotion-visualization dashboard
Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based,...
Search, social and content: Reaching digital marketing maturity
An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...
The marketing genius of Louis C.K.
Debby Wong / Shutterstock.com It started in 2012 with an innocuous subject line: “I’m going on the road.” What followed was a marketing...
Your 6-point spring cleaning content marketing checklist
Spring is one of my favorite seasons. You see, I live in Phoenix, so spring in my mind is equal to 70-degree days, lots of sunshine and...
Why “Go Viral” Is Not An Effective Content Marketing Strategy
Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, the elusive 15 minutes of...
The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in social...
NewsCred Opens A New Website For Learning About Content Marketing
Content marketing platform NewsCred is getting deeper into education for marketers. Today, the New York City-based firm is launching...
Anchor Content: The Key To Content Marketing Success
Content marketing is a growing part of many business’ strategy, but for many, it proves difficult to do successfully. In today’s post,...
What Content Marketers Can Learn From 7 PR Wins And Fails
We picked seven brands that were in just about every publisher’s newsfeed between February 2015 and February 2016 to analyze the impact...
Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is...
Digital Marketing & The Zero Moment of Truth
80% of success is showing up. Woody Allen Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio,...
News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content...
Content Mapping, Search Optimization And The Buyer’s Journey
Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to...
Everything Should Not Be A Blog Post: Start Using Silos
Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a vague concept of a...
7 Billion People, One Story: The Power of Content Curation
Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing...
How To Analyze Your Content Needs
We’ve previously discussed how to conduct a content audit. Part of that process is to perform a gap analysis, a rather fancy-pants way of...
Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer
Suppose a marketer knew what kinds of specific content might interest you, the way Netflix knows what movies you might like. That’s the...
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