Fahad HMar 20, 20164 min readDon’t Follow a Funnel, Create Content for an Engine [Research]The growing influence of the consumer’s voice in an always-on digital environment, however, has made obsolete many of the AIDA Model...
Fahad HMar 20, 20164 min readDon’t Follow a Funnel, Create Content for an Engine [Research]The growing influence of the consumer’s voice in an always-on digital environment, however, has made obsolete many of the AIDA Model...
Fahad HMar 18, 20164 min readContent is Bigger Than MarketingContent marketing’s moment has passed. That’s not to say it’s any less relevant than it has been. In fact, every prediction I see...
Fahad HMar 18, 20164 min readContent is Bigger Than MarketingContent marketing’s moment has passed. That’s not to say it’s any less relevant than it has been. In fact, every prediction I see...
Fahad HMar 11, 20163 min readContent Marketer of the Year Shares How to Find Hidden ContentSome days it’s easy to find what I need for a new story. I’m a marketer in academics and a quick pubmed.gov search of the past month’s...
Fahad HMar 11, 20163 min readContent Marketer of the Year Shares How to Find Hidden ContentSome days it’s easy to find what I need for a new story. I’m a marketer in academics and a quick pubmed.gov search of the past month’s...
Fahad HMar 9, 20165 min readOut of Ideas? 13+ Tools to Spark Content CreationAt one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate. It dawned...
Fahad HMar 9, 20165 min readOut of Ideas? 13+ Tools to Spark Content CreationAt one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate. It dawned...
Fahad HMar 2, 20166 min readFinding Your Sweet Spot – An Extreme Content Focus [Exercise]If you’ve been reading my latest posts here at Content Marketing Institute, you’ll see a trend around differentiation. Specifically,...
Fahad HMar 2, 20166 min readFinding Your Sweet Spot – An Extreme Content Focus [Exercise]If you’ve been reading my latest posts here at Content Marketing Institute, you’ll see a trend around differentiation. Specifically,...
Fahad HFeb 28, 20168 min readHost Your Own Twitter Chat: Time-Saving Advice, Tools, and TemplatesOne of our favorite ways to interact with our community on Twitter is through our weekly #CMWorld Twitter chat. The chat started in 2013...
Fahad HFeb 28, 20168 min readHost Your Own Twitter Chat: Time-Saving Advice, Tools, and TemplatesOne of our favorite ways to interact with our community on Twitter is through our weekly #CMWorld Twitter chat. The chat started in 2013...
Fahad HFeb 26, 20167 min readHow to Increase Conversions at Each Stage of the Customer JourneyVisitors interact with your brand six to eight times on average before they become customers, according to several studies. Keeping that...
Fahad HFeb 26, 20167 min readHow to Increase Conversions at Each Stage of the Customer JourneyVisitors interact with your brand six to eight times on average before they become customers, according to several studies. Keeping that...
Fahad HFeb 24, 20164 min read[NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content MarketingAt the risk of sounding like a broken record – our latest round of research shows that only 18% of business-to-business manufacturing...
Fahad HFeb 24, 20164 min read[NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content MarketingAt the risk of sounding like a broken record – our latest round of research shows that only 18% of business-to-business manufacturing...
Fahad HFeb 19, 20163 min readVisual Realism: The Way to Build Trust With Your AudienceAs user-generated content floods the web, more and more brands are cultivating the so-called “glitch aesthetic” as a way to ditch the...
Fahad HFeb 19, 20163 min readVisual Realism: The Way to Build Trust With Your AudienceAs user-generated content floods the web, more and more brands are cultivating the so-called “glitch aesthetic” as a way to ditch the...
Fahad HFeb 16, 20164 min readConfessions From a (Former) Content Marketing CurmudgeonI was a content marketing curmudgeon. There, I admitted it. The first step to recovery. I’m here to tell you my story and help all...
Fahad HFeb 16, 20164 min readConfessions From a (Former) Content Marketing CurmudgeonI was a content marketing curmudgeon. There, I admitted it. The first step to recovery. I’m here to tell you my story and help all...
