The growing influence of the consumer’s voice in an always-on digital environment, however, has made obsolete many of the AIDA Model...

The growing influence of the consumer’s voice in an always-on digital environment, however, has made obsolete many of the AIDA Model...

Content marketing’s moment has passed. That’s not to say it’s any less relevant than it has been. In fact, every prediction I see...

Content marketing’s moment has passed. That’s not to say it’s any less relevant than it has been. In fact, every prediction I see...

Some days it’s easy to find what I need for a new story. I’m a marketer in academics and a quick pubmed.gov search of the past month’s...

Some days it’s easy to find what I need for a new story. I’m a marketer in academics and a quick pubmed.gov search of the past month’s...

At one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate. It dawned...

At one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate. It dawned...

If you’ve been reading my latest posts here at Content Marketing Institute, you’ll see a trend around differentiation. Specifically,...

If you’ve been reading my latest posts here at Content Marketing Institute, you’ll see a trend around differentiation. Specifically,...

One of our favorite ways to interact with our community on Twitter is through our weekly #CMWorld Twitter chat. The chat started in 2013...

One of our favorite ways to interact with our community on Twitter is through our weekly #CMWorld Twitter chat. The chat started in 2013...

Visitors interact with your brand six to eight times on average before they become customers, according to several studies. Keeping that...

Visitors interact with your brand six to eight times on average before they become customers, according to several studies. Keeping that...

At the risk of sounding like a broken record – our latest round of research shows that only 18% of business-to-business manufacturing...

At the risk of sounding like a broken record – our latest round of research shows that only 18% of business-to-business manufacturing...

As user-generated content floods the web, more and more brands are cultivating the so-called “glitch aesthetic” as a way to ditch the...

As user-generated content floods the web, more and more brands are cultivating the so-called “glitch aesthetic” as a way to ditch the...

I was a content marketing curmudgeon. There, I admitted it. The first step to recovery. I’m here to tell you my story and help all...

I was a content marketing curmudgeon. There, I admitted it. The first step to recovery. I’m here to tell you my story and help all...