
Report: Google to step up reviews of YouTube premium videos
Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling...

Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand
Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million...

How Facebook’s video ads’ watch time compares across formats
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the...

Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports....

Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views
With 23.9 million views, Samsung Galaxy’s “Growing Up” ad owned more than a third of the 66.7 million views generated by the top 10 ads...

Twitter will now display view counts for all videos, including ads
Twitter has joined YouTube, Facebook and Instagram in publicly displaying how many views each video on its platform has received, the...

Report: YouTube set to raise ad prices on premium ad inventory
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...

YouTube Director app no longer available after only 6 months since its launch
Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following...

Video advertising: Tips for success in 2018
Not entirely. In fact, 64 percent of users* are more likely to buy a product online after watching a video, and 59 percent of company...

The most-watched ad on YouTube in 2017 was a spot from Samsung India Services
The most-watched video on YouTube this year belonged to Samsung India Services. The spot, “We’ll Take Care of You Wherever You Are,”...

Facebook’s pre-roll ad test will only run in Watch, not News Feed
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...

The state of interactive advertising: New formats are infusing digital ads with creativity that gets
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter...

Addressable TV from the media buyer’s perspective: What’s hype vs. reality
TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households...

Facebook officially launches mobile app, educational site for video creators
Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing...

YouTube launches ticket sales partnership with Ticketmaster in the US
YouTube has partnered with Ticketmaster, making it possible for artists to include upcoming concert tour dates within their music videos....

Television is dead. Long live video
“Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.” First released in 1979, the famous tune...

YouTube’s FameBit has a new sales boss, expanded platform post-acquisition
Influencer marketing platform FameBit has been oddly quiet since being acquired by Google’s YouTube one year ago, according to several...

Cedato launches Video Supply Path Optimization in its new premium marketplace
Cedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply...

YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes
Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this...
























