
Time With Mobile Apps Now Beats TV As Apps Become The New Networks
Twin Design / Shutterstock.com TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to...

Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads
Opera Mediaworks worked with brands including Carls Jr., HISTORY (Vikings), Adidas, the US Navy, Machine Zone (Game of War), Disney...

Video Ad Report: Majority Of People Who Saw A Super Bowl Ad This Year Watched It Exclusively Online
To evaluate engagement data for Super Bowl XLIX video ads that aired during the big game, Unruly polled 1,200 people. On average, 38...

Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
The No. 2 spot was also taken by a brand-new entry to the list. ROC by Monster’s video ad featuring soccer star Cristiano Ronaldo won...

YouTube Reportedly Prepping For Independent Viewability Measurement
The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year in...

Google Could See Big Lift In TrueView Adoption: Folds Video Ad Campaigns Into Main AdWords UI
YouTube TrueView campaigns in AdWords have long been siloed away in a separate “All video campaigns” section that was hard to find and...

Wistia Video Marketing Platform Launches Enterprise Plan For Large-Scale Businesses
According to the announcement, the new plan contains all the features of Wistia’s “Free,” “Basic” and “Pro” offerings — including video...

Hulu Opens Up To Programmatic With Facebook’s LiveRail And Oracle DMP
This fall, Hulu will begin selling ads programmatically across its platforms on desktop, mobile and connected TVs with the help of...

Top 10 Video Creators In July: BuzzFeed Video Still Most Popular Across All Platforms
Based on the most watched creator videos across all platforms and devices, Tubular’s numbers show BuzzFeed Video, BuzzFeed Food and WWE...

Comcast Readies YouTube Rival As It Seeks To Diversify Beyond Cable Distribution
As cable cord-cutting accelerates, video content producers, advertisers and entertainment companies are looking to find ways to reach...

Top 10 YouTube Video Ads In July: Always #LikeAGirl Ranks No. 1 With 30M+ Views
Bloomua / Shutterstock.com Two different GoPro video ads made YouTube’s top ten list of most popular ads in July, but even the brand’s...

Facebook Defends Its 3-Second Video View Standard
A Facebook product manager has defended the social network’s use of three seconds as the standard for what constitutes a video view. In a...

YouTube Eliminates 301+ Standard To Check For Spam – Now Counts Video Views In Real-Time
According to an infographic tweeted today from @YTCreators (the YouTube Creators Twitter handle), YouTube is no longer halting video view...

Yahoo Introduces Livetext, A Silent Video Messaging App
Playing catch-up in the mobile messaging battle, Yahoo today announced Yahoo Livetext, a Snapchat-like live chat app. The app uses mobile...

YouTube Gets Mobile Redesign, “Diamond” View Buttons & Courts Creators
YouTube is getting a new look on mobile, new “diamond” playback buttons for super-popular creators, said more content is being uploaded...

YouTube 360-Degree Video Comes To TrueView Ads
Brands can now promote YouTube’s relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree...

Facebook Pages Get New, YouTube-Like Tools For Publishing & Managing Videos
As Facebook continues its focus on video content, it’s helping Page owners come along for the ride with a new set of tools announced...

YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content
In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last...

Top 10 Video Creators Across YouTube, Facebook, Vine & Instagram: BuzzFeed Takes The Cake
Using video analytics from its parent company Tubular Labs, for June 2015, the video marketing guide ranked last month’s top ten most...
























