
Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views
With 1.9 billion views, Tasty — the force behind those “snack-sized” recipe videos filling your Facebook feed — is one of two BuzzFeed...

Chewbacca Mask viral video drives sales for Kohl’s, others
Hasbro’s Chewbacca Electronic Mask. It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed...

Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are looking
It’s not hard to call the 360-degree video ABC created for Lexus a success. In the two months since it premiered in early March, it’s...

Google will build its own Daydream VR headset & controller
Yesterday, Google announced plans to grow its VR efforts through a new platform called Daydream. Today, the company shared more details,...

Inside Twitter’s video showcase at Tastemade’s Los Angeles studio
You probably know how to use Twitter. You might also know how to use Twitter’s two video-specific apps, Periscope and Vine. Not everyone...

NFL expands deal with YouTube & agrees to bring more footage to its YouTube channel
As part of the new deal, the NFL will be bringing more footage to its YouTube channel — adding three “memorable games” from each of its...

Here’s what Amazon wants to accomplish with its new Video Direct service
Amazon is now making its video service more like its general marketplace. On Tuesday, the e-commerce giant announced a new service,...

Top 10 YouTube ads in April: Apple owns nearly half the list with 15.6M total views
The brand captured the No. 2, No. 4, No. 5 and No. 9 spots, with ads for Apple TV, the iPhone 6 and a heartfelt “Dillan’s Voice” PSA to...

Periscope is adding search options, drone broadcasts & making it easier to save live videos
After making it possible to save live video broadcasts beyond the original 24-hour time period, Periscope announced today it would soon...

Agency Magna Global ups YouTube spend by 5x, stealing from TV budget
Magna Global, which is part of agency holding company IPG, has signed an ad deal with YouTube that shifts roughly $250 million from...

YouTube announces Google Preferred Breakout Videos ad package at #Brandcast
During last night’s YouTube Brandcast event, CEO Susan Wojcicki announced a new “Breakout Videos” ad package, the site’s latest offering...

YouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #Brandcast
Last night, Google rolled out the red carpet for its most famous YouTubers at the opening of its 2016 NewFronts Brandcast. The entrance...

Yahoo announces new video programming focus & expanded video ad metrics at NewFronts
In a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said...

Periscope starts testing a way to #save live broadcasts
One of Periscope’s most requested features is now available to all users with the simple addition of a hashtag in the title of any live...

Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform
According to the announcement, the company’s video performance reports now include Facebook video views, likes, comments, referrals and...

Business video platform Wistia adds 360-degree video
A new Wistia heatmap for 360-degree video Ever-innovative marketers have begun using 360-degree videos to get their messages out, and...

Digital video to become “as important as TV,” creative best practices emerging
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68...

Vertical video ads now available programmatically from Virool and Rubicon Project
Vertical Reveal video ad unit from Virool available via Rubicon Project With more video being created for vertical viewing (in large part...

Tubular Labs launches first ecosystem-wide video content rating system
Tubular’s new Video Rating How well is your branded video doing online? That’s the key question online video intelligence provider...
























