Data, facts, and logic make it easier to measure, predict and understand. It’s all about having concrete measurables. However, when it...

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year,...

API availability January 8. The AdWords API capabilities for  TV targeting will be available as of January 8. With the API, “ConnectedTV”...

Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...

Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...

Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad...

A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...

Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...

YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...

YouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First...

How YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that...

Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...

YouTube quietly announced in its help forums that it has begun cracking down on YouTube channels that take already-produced videos and...

According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...

A year since launching native video, Reddit reports it is seeing more than a billion video views per month on average. The platform says...

YouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities. Why you should...

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000...

For decades marketers have dreamed of “addressable TV,” with ads that could be customized or targeted to specific groups. While there...

YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First...