
VIDEO + SLIDESHOW: The Coming Online Video Tsunami
In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and...

Report: YouTube To Purchase Twitch, The Leading Video Community For Gamers, For $1 Billion
According to Variety, the popular gamer platform Twitch has struck a deal with the world’s most popular Video site, YouTube. Former Ads &...

Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]
Mobile Video Ad Inventory Growth & CPM Change By Week Mobile video ad inventory grew exponentially last quarter. In the US, the number of...

Nike’s World Cup Spots Rank No. 1 & No. 6 On YouTube’s List Of Top Ads For April
At No. 1, Nike’s “Winner Stays” video featured a number of World Cup players, including Cristiano Ronaldo, Neymar Jr. and Wayne Rooney....

GE Beautifully Connects Its Technology With Humanity
GE has always done a great job bringing personality to its technology by showing how it affects the lives of those who depend on it. A...

Study: Original Digital Video Programming Now Reaching 52 Million Viewers Per Month
The research from the Original Digital Video Consumer Study shows original content is generating an audience of 55 million viewers per...

Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities
Unruly’s The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year’s Super Bowl, and revealed...

Extreme Reach Buys BrandAds, Online Video Ad Verification & Analytics Start-up
launched last year to provide real-time video advertising analytics and much-needed verification tools to give customers transparency...

YouTube Now Lets Channel Owners Add 3-Second Intros To Their Videos
To automatically add an intro, users must first upload the video intro to their channel as an unlisted video. Once it’s uploaded, the...

Vine Swings From Mobile To The Desktop (& Adds New Features)
Vine lovers rejoice; you’re no longer constrained to your mobile device for your daily 6-second video consumption. Users will now be able...

Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts
Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The...

Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront
Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has...

Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content
Microsoft’s nightclub-themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from...

Buzzfeed Gets Serious About Branded Videos At NewFronts
Buzzfeed’s first NewFront presentation in New York was an intimate affair — no flashy strobe lights, fog machines or live bands — just...

Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFr
Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO...

Survey: Marketers Say Ad Budgets Will Keep Shifting From TV To Digital Video
IAB Survey Shows Digital Video Budgets Growing, TV Allocations Shrinking In the next three to five years, original content developed for...

AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal
AOL original series “The Restart Project” stars Gwyneth Paltrow and Tracy Anderson Today, AOL announced a portion of its library of...

Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads
The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68...

“Game Of Thrones” Leads YouTube’s List Of Top Trailers For Q1 2014 With 22 Million
The HBO-produced trailer generated more than 22 million views last quarter, helping the show’s YouTube channel win 820 million...