
Report: YouTube “Roughly Break Even” Even With A Billion Users
Is YouTube profitable or not? Is it Google’s still unrealized, brand-advertising revenue opportunity, or is it a troubled property that...

TubeMogul, Dailymotion Announce Video Ad Partnership
Dailymotion and TubeMogul have announced a partnership that opens up Dailymotion’s video platform and advertising opportunities to...

YouTube Tightens Rules For Brand-Sponsored Videos
YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year...

Online Vs. TV: 72% Of Agencies Say Online Video Ads Are As Effective – Or More Effective ̵
According to a new survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective,...

YouTube Says Growth Is Still Strong Despite Push From Facebook
Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about being pushed aside. In fact, Robert...

Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign
Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher...

50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads
Traditional ad agencies are increasingly interested in online video, but a recent survey reveals that half of those already doing online...

Download Analysis Shows Super Bowl Ads “Worked” For Game Developers
Following the Super Bowl there were a number of “was it worth it?” analyses that came out. They all used different metrics, such as...

Watch Out, YouTube: 25% Of Online Super Bowl Ad Views Happened On Facebook
Need more evidence that Facebook is putting pressure on YouTube? Here’s some from the Super Bowl advertising trenches: This year 25% of...

Budweiser Takes Top Online Honors For Super Bowl Ad Activity
Two of the main services that track the online activity surrounding Super Bowl ads agree: Budweiser is the big winner from Super Bowl 49...

Budweiser & Bud Light Super Bowl Videos Dominate Facebook With More Than 2M Likes, Comments �
LunaseeStudios / Shutterstock.com Taking advantage of Facebook’s ever climbing video engagement rates (Zuckerberg says his site generates...

Here’s What The Ads Looked Like On The Super Bowl Live Stream
An ad banner appeared throughout both game play and advertisers’ own spots. If you weren’t among the estimated 2-3 percent of the 115...

WATCH: All The Official Super Bowl 2015 Commercials & Ads
Where’s the best place to watch all of the 2015 Official Super Bowl XLIX Commercials and Ad Teasers all in one place? Right here on the...

Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness
There’s no question that Super Bowl ads are often very clever, entertaining, engaging and sometimes even “powerful.” Many of these...

Top 10 2015 Super Bowl Commercials: Budweiser’s “Lost Dog” In the Lead With 7 Mill
Going on television ad metrics firm iSpot.tv’s most recent data, it looks like Budweiser is the Super Bowl advertiser to beat again this...

More Super Bowl 2015 Commercials & Teaser Ads: GoDaddy’s Puppy Causes A Stir & Budwe
Regular Super Bowl advertiser GoDaddy caused a stir yesterday when it previewed its “Journey Home” commercial on the Today Show. The ad...

Will Super Bowl Advertisers Score On NBC’s Free Live Stream?
This week, NBC rolled out its big plan to make the Super Bowl available via a free live stream to tablets and desktops — including the...

2015 Super Bowl Teaser Ads & Full Length Commercials: A Run Down Of Brands Gearing Up For The B
Most of the the spots run about 30-seconds long and offer viewers a “bite” of what the brands plan to air game night. Wix.com...

NBC Will Push Super Bowl 2015 Commercials Straight To Tumblr
Fans of Super Bowl commercials — we know you’re out there — who want instant replay will be able to turn to Tumblr on Super Bowl Sunday....