The battle for online video supremacy seems to be heating up. A Google ad executive sent a shot across Facebook’s bow today. Google’s...

Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is...

Continuing its 10th anniversary celebrations, the site has launched a contest, asking users to vote on their most favorite ad since...

Google says that “how-to” searches on YouTube have grown 70 percent year-over-year, adding that “more than 100 million hours of how-to...

Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was...

This coming Mother’s Day helped put a number of brands on YouTube’s list of top ten ads in April. With spots aimed at women and moms,...

The number of people watching original digital video content continues to grow, up 13 percent over last year. According to a the IAB’s...

Last week’s NewFronts presentations were jam-packed with celebrities, exclusive series announcements and a host of new advertising...

After Twitter’s live streaming service Periscope gained attention this weekend as a easy way for people to watch the Pacquiao-Mayweather...

YouTube or Facebook? Judging from recent headlines, marketers could be excused for thinking that they need to make that call when...

Today, Google is celebrating YouTube’s 10th birthday, filling a number of the company’s blogs with the announcement and launching a...

After bringing to the stage YouTube stars Grace Helbig and iJustine, author John Green, and even the president of BuzzFeed Motion...

While taking part in this week’s NewFronts event in NYC, Hulu distinguished its offerings from other digital content providers by...

Following Aoki’s electronically-charged intro, Yahoo announced its new competition series “Ultimate DJ” by bringing on stage three of the...

Two-thirds of marketers and agency executives expect original digital video to become as important as original TV programming within the...

BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen...

Marketers have a lot on their plates, and their jobs aren’t getting any easier. Marketing technology is getting more complex. Sales teams...

Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the...

After releasing one-year performance metrics for “Google Preferred” last month, Google has new audience data for its advertising program...

Google has announced plans to make its TrueView ad format available for programmatic video buying in the DoubleClick Bid Manager. Major...