
Facebook Testing Watch Later Option For Video Viewing
To date, 2015 has been the Year of Video for Facebook. With lofty advertising plans, suggested videos and embedable auto-play videos,...

Unruly Extends A View To 30 Seconds With New Video Ad Pricing Model
Social video advertising platform Unruly announced a new pricing model that brings it in line with YouTube and goes well beyond...

Top 10 YouTube Ads In June: Arnold Schwarzenegger Prank Wins The No. 1 Spot
Denys Prykhodov / Shutterstock.com Last month’s top video ad on YouTube was a spot from Omaze.com featuring Arnold Schwarzenegger. Aimed...

No Longer Twitter Exclusive, Meerkat Moves Closer To Facebook
Meerkat, the live-streaming video app that zoomed to prominence using Twitter’s social graph only to be cut off when Twitter launched...

Top 5 Summer Movie Trailers: Google Says 81% Of People Who Watched A Trailer Online Saw It On YouTub
Bloomua / Shutterstock.com Hollywood take note: Google’s latest research found 81 percent of people who watched a movie trailer online...

Celtra Releases New Video Ad Formats To Transform TV Ads For Mobile Viewing
Audi is the first to test drive one of Celtra’s new mobile video ad formats released Wednesday for its Le Mans campaign. The short form...

Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Vid
Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox...

Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate
According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that...

YouTube Creators Get Preview Of New Features, Including 3D Videos & Studio App Updates
Bloomua / Shutterstock.com YouTube offered creators a preview of what’s to come yesterday, listing a number of new features and updates...

Mobile Video Views Jump 100% YoY In Q1 2015, Up 367% Since 2013 [Report]
Using online video metrics from its more than 500 customers to measure online video plays and video advertising growth, Ooyala found...

Facebook Is Catching Up To YouTube In Video Advertising Arms Race
YouTube has a nearly decade-long head start over Facebook in the online video race, but the social network is catching up quickly....

YouTube Newswire Offers User-Generated Feed Spotlighting Eyewitness News Video
The YouTube Newswire content will be embedded from original sources after being verified by Storyful, a social news agency YouTube says...

Rubicon Project Expands Premium Mobile Video Supply With Virool’s InLine Format
Mobile video advertising platform, Virool, and ad tech giant Rubicon Project have extended their deal to deliver Virool’s InLine mobile...

Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds
Taking dead aim at the lucrative market for video advertising, Twitter announced today that it will start serving autoplay video to its...

Top 10 YouTube Video Ads In May: Clash Of Clans & Boom Beach Leave Little Room For Other Brands
Big brands to make the list include Coca-Cola, Delta with its “The Internetest safety video on the Internet” (a spot which has earned...

Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
Bloomua / Shutterstock.com A year in, Google is bringing its brand lift measurement solution for YouTube ads to mobile and expanding...

Best YouTube Video Ad In Last 10 Years? Turkish Airlines “Kobe Vs Messi: The Selfie Shootout&#
Originally released in December 2013, Turkish Airlines “Kobe Vs. Messi: The Selfie Shoutout” has been voted the favorite YouTube video ad...

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last...

7 Tips For Launching A Video Marketing Strategy
But how do you get started? I’ve seen businesses large and small stall their efforts before they even got off the ground simply because...