Live from your brand: streaming video and the new consumer connection
Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel....
Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel....
Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
With 1.9 billion views, Tasty — the force behind those “snack-sized” recipe videos filling your Facebook feed — is one of two BuzzFeed...
Hasbro’s Chewbacca Electronic Mask. It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed...
It’s not hard to call the 360-degree video ABC created for Lexus a success. In the two months since it premiered in early March, it’s...
Yesterday, Google announced plans to grow its VR efforts through a new platform called Daydream. Today, the company shared more details,...
You probably know how to use Twitter. You might also know how to use Twitter’s two video-specific apps, Periscope and Vine. Not everyone...
As part of the new deal, the NFL will be bringing more footage to its YouTube channel — adding three “memorable games” from each of its...
Amazon is now making its video service more like its general marketplace. On Tuesday, the e-commerce giant announced a new service,...
The brand captured the No. 2, No. 4, No. 5 and No. 9 spots, with ads for Apple TV, the iPhone 6 and a heartfelt “Dillan’s Voice” PSA to...
After making it possible to save live video broadcasts beyond the original 24-hour time period, Periscope announced today it would soon...
Magna Global, which is part of agency holding company IPG, has signed an ad deal with YouTube that shifts roughly $250 million from...
During last night’s YouTube Brandcast event, CEO Susan Wojcicki announced a new “Breakout Videos” ad package, the site’s latest offering...
Last night, Google rolled out the red carpet for its most famous YouTubers at the opening of its 2016 NewFronts Brandcast. The entrance...
In a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said...
One of Periscope’s most requested features is now available to all users with the simple addition of a hashtag in the title of any live...
According to the announcement, the company’s video performance reports now include Facebook video views, likes, comments, referrals and...
A new Wistia heatmap for 360-degree video Ever-innovative marketers have begun using 360-degree videos to get their messages out, and...
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68...
Vertical Reveal video ad unit from Virool available via Rubicon Project With more video being created for vertical viewing (in large part...