
Facebook Makes News Feed More Relevant Again With Organic Audience Optimization
In past years, organic reach on Facebook has been making very little impact, with marketers of late arguing that visibility is more of a...

Smart Social Report
Where is social headed? How does my brand fit in? And, most importantly — how can social make me smarter? If any of these questions have...

Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
While there are many tools for pre-scheduling social media posts, ranging from free-but-simple to expensive-and-complex, two tools that...

Facebook Sports Stadium Launches As A Unified Place For Fans To Connect In Real Time
A new feature from Facebook looks to harness the power of real-time and bring folks together through sporting events. “Facebook Sports...

Google Files Patent To Replace Social Media Marketers
Google is playing the social card–again. The company was just issued a patent yesterday that hints at a system that will keep it relevant...

Facebook Lead Ads Get More Features & Come To Desktop
Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a...

Twitter Sustains Massive Outage Across Web, Mobile & APIs
When you wake up this morning, you may notice that your Twitter timeline and marketing efforts seem awry. Thanks to a major outage that...

Which Publishers Are Winning On Facebook? HuffPo & BuzzFeed Take The Lead
A Newswhip report analyzed the top English-speaking Facebook publishers in December, finding a notable change in results from our last...

Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election
Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues,...

Think Social’s NSFW? Not Any More: How Employee Engagement Really Works
Still think social media isn’t suitable for the workplace? In an increasingly social world, I am so surprised at the number of brand...

Now That Twitter Has Killed Counts, Other Ways To Find Your Shares
tanuha2001 / Shutterstock.com Publishers were in for a disappointment in late 2015 when Twitter announced that it was no longer...

2016: The Year Social Intelligence Makes Its Way To The Boardroom
Now that we’re a couple of weeks into 2016, we can easily draft post after post about what went right or wrong in 2015. Alternatively, we...

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study]
Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance...

MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik
From the MediaBrix home page If you’re a teen or a young adult in North America, you probably already know about Kik. The Ontario,...

Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users
Those Verified Facebook users with Android devices finally can take Facebook Mentions on the go, thanks to a new Facebook Mentions...

Wanted: Session Ideas For Marketing Land’s SocialPro Conference
We want your input to help us plan our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing), which...

Periscope Broadcasts To Stream In Timelines On Twitter For iOS
Twitter’s live broadcasting product, Periscope, will be getting a major visibility boost today. The streaming video platform will now...

The Whole Nine Yards: What The NFL Can Teach Marketers About Brand Engagement
dean bertoncelj / Shutterstock.com The pure unbridled energy that comes from watching your team score the winning touchdown now extends...

Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon
Super Bowl advertising season is underway, and Marketing Land is back with the fifth annual #Hashtag Bowl — our look at how advertisers...