Twitter’s live broadcasting product, Periscope, will be getting a major visibility boost today. The streaming video platform will now integrate directly within Tweets so users can view broadcasts without leaving Twitter for all iOS users.
Periscope broadcasts now come alive within Twitter https://t.co/R346R1lgZb — Periscope (@periscopeco) January 12, 2016
Previously, users needed to leave Twitter and view broadcasts on the stand-alone Periscope app. No app? No video. Now, users can view both live streams and broadcast replays directly on Twitter.
For brands, this makes Periscope a much bigger deal. Companies will be able to harness their Twitter followers and display broadcasts to a much greater audience than they could on Perisocpe alone.
The Periscope functionality is rolling out on Twitter for iOS over the next few days, and plans to integrate with Android are in the works.
For more information, see the official Periscope post.
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