
Removing silos: staying ahead with integrated digital marketing best practices
Customers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect...

Win a free ticket to SocialPro Conference 2016 in Seattle!
SocialPro for free! SocialPro is the only social media marketing conference for professional-level paid, earned and owned social media...

What I learned fundraising on Facebook & Twitter: We need donate buttons!
This Sunday, I’m taking part in my first-ever charity ride to benefit the American Diabetes Association. Over the past week, I’ve been...

Snapchat confirms that 10 billion videos are being watched daily
Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10...

Twitter recategorized itself from “social networking” to “news” in Apple’s A
Twitter’s not a social network anymore; it’s in the news industry, at least that’s what its iOS app indicates. Twitter appears to have...

14 times Facebook has tried to be Snapchat
A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...

Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR adv
Twitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising...

7 reasons your Instagram Ads aren’t converting
I’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was...

3 signs your small business should forego social media, and what to do instead
If you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles...

Startup SolidOpinion offers “Promoted Comments” for publishers
Have you ever felt so strongly about something you read online that you wanted your posted comment to stand out? This week, a New York...

Survey finds most SMB advertisers on Facebook spend less than $50 per month
Generating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local...

Facebook starts counting time spent when ranking links in people’s feeds
Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are...

How to ask customers for reviews (and actually get them)
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically...

LiveWorld launches first public tool — a high-speed management platform for social conversatio
From the LiveWorld website The job description of the modern brand includes managing countless streams of conversations across social and...

Insightpool adds Facebook Topic Data to its Audience Insights product
Insightpool has announced the addition of Facebook Topic Data to Audience Insights, a new module in its social media marketing platform....

5 exercises to strengthen your social media marketing skills
The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with...

Five tips to improve the reach and impact of your social content
Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best...

Composition of an online reputation dream team
If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get...

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