Fahad HFeb 1, 20173 min readPinterest introduces Search ads with Keyword and Shopping campaignsPinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two...
Fahad HJan 31, 20172 min readSnapchat rolls out QR-style ‘Snapcodes’ to open links in appOf course Snapchat has come up with a weird way to browse the web. And of course that way involves snapping a photo. On Tuesday, Snapchat...
Fahad HJan 31, 20171 min readFacebook updates News Feed algorithm to show more timely and authentic storiesWith the brouhaha about fake news and the significant impacts it’s making, Facebook has come out with two algorithm updates, one of which...
Fahad HJan 31, 20172 min readSnapchat launches new Facebook-inspired ad technology platformSnapchat is launching a new Facebook-inspired ad platform. While it has had an API since 2016, today marks its official opening of...
Fahad HJan 31, 20173 min readThe 3 challenges all social CMI professionals face (and how to overcome them)This fact indicates the need for a dedicated social consumer market insights professional (social CMI) within the enterprise. In my...
Fahad HJan 31, 20173 min readFacebook opens its ad network’s video ads to independent viewability checksAfter a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...
Fahad HJan 27, 20171 min readInmoji launches first self-service platform for its interactive emoji-like icons and stickersInmoji used in conversation. Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching...
Fahad HJan 27, 20173 min readTwitter’s NFL streams averaged 265,800 viewers per minute across 10 gamesTwitter’s NFL live streams averaged 265,800 viewers per minute across all 10 Thursday Night Football games that aired on the social...
Fahad HJan 26, 20171 min readFacebook updates News Feed algorithm to focus on video completion ratesAs always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook...
Fahad HJan 26, 20171 min readTwitter announces Explore, a discovery toolMove over, Facebook Trending. Twitter’s own revised style of trending stories has been announced today. Called Explore, the objective of...
Fahad HJan 25, 20172 min readFacebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brandsFacebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...
Fahad HJan 25, 20171 min readFacebook begins to test a feature to kill SnapchatFacebook is currently testing a feature that appears to be a dagger in the chest of Snapchat. Reported by Business Insider, Facebook is...
Fahad HJan 25, 20172 min readFacebook’s Trending updates deemphasize personalization and leverage publishersFacebook is constantly refining their Trending tab. Today, the company announced a number of refinements that build upon the evolving...
Fahad HJan 24, 20172 min readTrump’s tweets dampen social sentiment toward brands, even when they’re nice“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a...
Fahad HJan 23, 20172 min readWomen’s March a reminder of the incredible viral power of FacebookRecently, Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle....
Fahad HJan 21, 20174 min readTwitter forces people to follow @POTUS, @FLOTUS & @VP accountsToday, the United States gained a new President, First Lady and Vice President. Those people inherited the official Twitter accounts of...
Fahad HJan 20, 20171 min readDataSift offers first analysis at scale of how LinkedIn’s members engage with contentGraphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To...
Fahad HJan 19, 20171 min readLinkedIn refreshes desktop interface, emphasizing content and conversationEvan Lorne / Shutterstock.com LinkedIn is about to look different. Starting today, LinkedIn’s interface on desktop browsers will sport a...
Fahad HJan 19, 20172 min readSnapchat will target ads based on what people buy off SnapchatIf you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...
Fahad HJan 19, 20174 min readHow IBM’s Watson scores the tone of Trump’s tweets“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...
