
The Most Popular Social Media Marketing Columns Of The Year
Social Media Marketing may not be the digital marketing darling du jour, but that just means it’s settling into the mix — and becoming a...

Twitter Ads Make It Seem Like People Follow Brands, Even If They Don’t
Take a look at your “Following” list on Twitter. You might find some brands or people showing up there, even if you don’t follow them. If...

General Motors Harnesses Facebook To Fuel Impressive Vehicle Recall Rate
There are 2 million General Motors vehicles on the roads that were created with a defective ignition switch that cause drivers to lose...

Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results
Come January 1st, there will be more than just a new year, but new opportunities for marketers as well. In 2015 Pinterest is bringing...

Top 10 Most Tweeted Live TV Events In 2014: Ellen’s Selfie Pushes Oscars To The Top Of The Lis
What do Ellen DeGeneres, Angelina Jolie, Brad Pitt, Meryl Streep, Julia Roberts, Bradley Cooper, Jennifer Lawrence, Lupita Nyong’o, Kevin...

Tracking Santa Through Social Media: Updates Via Twitter, Facebook & Google+
Wondering where Santa is right now? Or his progress as Christmas Eve unfolds? If you have a social media account with Twitter, Facebook...

Infographic: Brands That Have Been Naughty & Nice On Social Media
Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have...

An Inside Look At The Top Users On Pinterest & The Confusing World Of Paid Pinning
Bianca Bosker on Medium examined a handful of these Pinners that have reached the pinnacle of Pinterest and looked at...

Twitter Providing Link To Tweet Analytics For Some iPhone Users
How’s that tweet performing? Some iPhone users are now getting more information about their tweets that give an answer, through a new...

5 Days Of Equality Campaign Recognizes Revoked Same-Sex Marriages
Working with Razorfish New York, LGBT advocate and news organization GLAAD launched 5 Days of Equality, a social media-style anniversary...

Another Year, Another “Facebook Isn’t That Popular With Teens” Report
A new report from Frank N. Magid Associates Inc. reiterated what a handful of prior reports have seen — that Facebook isn’t as popular...

Facebook F8 Will Be a Two-Day Affair In March 2015
Facebook announced today that it’s adding a second day to its F8 developers conference, which will return to San Francisco March 25-26....

Instagram’s Fake Account Purge Mostly Spares Top Brands
Instagram made good on its promise to delete fake and spammy accounts this week and caused an uproar among Instagrammers stunned at their...

Special Report: Will People Ever Buy Through Social Media?
E-commerce and social media have been flirting for years with little to show for it, but the courtship is heating up. Both Twitter and...

Top 10 Tweeted TV Shows In 2014: “The Walking Dead” No. 1, But “The Voice” S
The only thing better than watching your favorite television program is tweeting about it scene by scene. This year, “The Walking Dead”...

Old Navy Celebrates 12 Days Of Christmas With #StealOrStay White Elephant Vine Game
This month, working with We Are Social and Niche Media, Old Navy launched a white elephant gift swap game called #StealOrStay. For 12...

Instagram Is Still Trouncing Twitter In Brand Engagement
Instagram’s surge past Twitter in active users — 300 million to 284 million — was big news last week, even sparking discussion about...

Rumor: Twitter To Check Into A Partnership With Foursquare For 2015
A New Year’s resolution that may be kept in 2015 is Twitter’s goal of beefing up location services — thanks to a new partnership with...

Twitter Ads Can Now Be Targeted By Mobile Carrier & New Devices
Twitter advertising continues to set its sights on mobile users. In the last year, the company has given advertisers the tools to target...
























