Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is...
One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is...
Facebook’s relationship with small businesses is … complicated. Enticed since 2007 by the free marketing opportunity of Facebook Pages,...
Playbuzz, the viral content site riding a wave of Facebook fueled success, announced today that it has raised $16 million in venture...
Twitter’s efforts to improve its welcome mat for people who aren’t signed into Twitter continue, but they continue to be mostly under...
Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook....
Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in...
Pinterest has raised $367 million in funding, giving the visual bookmarking site an $11 billion valuation, according to an SEC filing and...
Facebook has added an e-commerce company to its shopping cart. The social network today acquired TheFind, a shopping search engine with...
Twitter is experimenting with TV Timelines, a new second-screen experience that makes it easier to see tweets and media related to live...
The Internet loves shiny new toys. And at the moment the newest and shiniest has got to be Meerkat, which in only two weeks since...
Since Foursquare decided to spin off check-ins to the Swarm app the app hasn’t had much innovation. Til now. The new Swarm version 2.0...
Chukcha / Shutterstock.com Brands are now posting more content to Instagram than they are on Facebook, according to a new report by...
Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see...
Marketers will finally be able to drink from Facebook’s data firehose. At least some marketers. And perhaps sip is a better way to put...
Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for...
Sponsored InMail gives advertisers the ability to market to targeted users via the LinkedIn Messaging system. The new changes will now...
Postscript: Twitter confirmed its acquisition of Periscope, a startup working on a live-streaming app, Friday, March 13, via a tweet from...
Want to know which television shows are best at captivating their audiences? Take a look at Twitter. That’s the conclusion of a Nielsen...
Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though,...
Brands using mobile messaging app Kik to make connections with fans got an upgrade today. Kik announced that it has added the ability to...