Big changes are afoot for LinkedIn’s Sponsored InMail product. The targeted messaging tool will now be able to boast a 100% deliverability rate as well as additional targeting parameters for advertisers.
Sponsored InMail gives advertisers the ability to market to targeted users via the LinkedIn Messaging system. The new changes will now feature real-time dynamic delivery where prospects are only messaged when they are active on LinkedIn, ensuring that all messages are in-fact delivered. The InMail templates will also be mobile-optimized to help drive more conversions for those on mobile devices.
Another major part of the upgrade is a better aim for advertisers. The new targeting options include a focus on company size, job function and seniority that can be added to InMail campaigns.
These changes are now live, for more information see the official LinkedIn blog.
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