
Facebook Test Lets Users Pick Which Pages’ & Friends’ Posts Appear At Top Of News F
Facebook is experimenting with a News Feed algorithm override, testing a feature that allows people to select friends and pages whose...

Facebook Strengthens Native Ad Tools For Audience Network Placements
Just over a year ago, Facebook launched “Audience Network”, a mobile ad network that helped extend marketers’ reach outside of Facebook....

Klout Adds Expertise Badges To Its Influence Rankings
Klout isn’t just about influence anymore. The social media ranking service today announced it has added expertise to the mix of factors...

Google Takes On Pinterest With Google+ Collections
Google+ pushed into Pinterest’s territory today, introducing a new feature to enables users to organize content by category. Called...

Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social...

Facebook Reveals The Internet.org Platform – A Framework To Help Connect The Globe
The goal of the Internet.org Platform is simple: to facilitate the creation of free basic services. These should be non-exclusive to...

Meerkat & Periscope Let People Pirate The Pacquiao-Mayweather Fight: Twitter’s CEO Doesn&
I had no interest in watching the Pacquiao-Mayweather fight last night. That changed after I browsed Twitter coincidentally during the...

Facebook Reportedly Nearing Deal With Publishers On “Instant Articles”
Facebook is apparently willing to give up advertising revenue to bring news to readers faster. According to a report in the Wall Street...

Signs Of Social Life At Google+? Network Sends Out Its First Tweet
In all the chatter and headlines about the fate of Google+ — dead, not dead yet, feeling much better after pivoting — we haven’t heard...

Report: Facebook Pulls In 84% Of Social Shares For Publishers
Bloomua / Shutterstock.com There’s no shortage of measures that show Facebook’s dominance of the social media landscape, but here’s...

At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game
Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting...

How Twitter’s Changing Promoted Tweets To Look More Like Regular Ones
Promoted Tweets are getting more subtle. Twitter has quietly removed the yellow badge from its main ad unit, hoping to to make its native...

Facebook Now Has 40M Active Small Business Pages
Facebook continues to roll out the red carpet for small businesses. And they continue to create Facebook Pages. Today, the social network...

5 Things Marketers Need To Know From Twitter’s Earnings Call
Twitter had a tough day on the earnings beat Tuesday. Not only were the company’s first quarter financial results disappointing, they...

The Facebook API That Provides Friend Data To Apps Will Shut Down Tomorrow
At last year’s F8, Facebook announced that in a year apps would not longer be able to access data from friends. That change will be...

Twitter Partners With DoubleClick, Acquires Martech Firm TellApart
Twitter tucked some advertising news into its lackluster earnings report today, announcing a partnership and acquisition both aimed at...

Facebook Adding Video Option For Desktop App Install Ads
Facebook announced today that it’s giving advertisers the option to include video in desktop app install ads. Previously, video was only...

How To Convert Subscribers Into Salespeople
Social media spending is at an all-time high. But most marketers still struggle to nail down the quantitative impact of their brand’s...

Google Plus Is Small, But Still Not Dead Yet
This is the column I never wanted to have to write again. Almost a year ago I published here “Why Google Plus Will Not Die (But May...
























