
Pinterest Makes Major E-Commerce Push With “Buyable Pins”
Pinterest, already a place where online people go shopping, is about to become even more commercial. Today, the company announced that it...

Lithium Technologies Will Plug Klout Data Into Its Online Communities
Lithium Technologies, a leading provider of online communities for enterprise brands, announced today that it is integrating Klout...

One Million Twitter Followers? @Caitlyn_Jenner Clears That Hurdle In A Record 4 Hours
Let’s just say Caitlyn Jenner’s introduction to Twitter was Olympian. Jenner launched a new Twitter account today at the same time Vanity...

Google Drops Google+ Promotion From Gmail, Search & Other Google Services
Back when Google was promoting Google+ strongly, it added a link to the social sharing service from many of its other properties,...

TV’s Top Twitter Moments Of The Season: Super Bowl, Grammys & Oscars
What television shows resonated most with Twitter fans this season? The usual tentpole suspects, according to data released today by...

Twitter Woos Businesses With Launch Of “Official Partner Program”
Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it...

Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out
Facebook is finally supporting animated GIFs, but the social network hasn’t fully turned on the spigot so the utility for marketers is...

Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
But growing a truly engaged audience around your own content takes more than just a snap of the fingers or a wave of a magic wand. You...

Google’s Horowitz: “No, Google Plus Is Not Dead.”
Hold those obituaries for Google+. Bradley Horowitz, the Google executive responsible for the nearly four-year-old social network, gave...

Instagram Will Give Carousel Ads A Global Push
Instagram’s carousel ad unit is being rolled out internationally. The company announced today that on June 1 the feature will be made...

Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads
Twitter is making it easier for advertisers to tap into Amplify, its video clip focused ad product. Amplify is a two-year-old product...

First Look: Twitter Upgrades Analytics With Audience Insights
Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications...

Facebook Instant Articles: What’s In It For Advertisers?
Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant...

Snapchat CEO Wants To Make It Easier For “Brands To Be Brands,” May Offer Self-Serve Ads
Snapchat CEO Evan Spiegel is no fan of brands. At least not on Snapchat. He gets frustrated when he sees businesses pretending to be...

Facebook Is Testing Reviews From Restaurant Critics In Search & On Pages
Facebook is testing a feature that will display reviews by professional restaurant critics on Facebook Pages. Starting today, when people...

Rise Above The Noise With Advanced Social Media Sharing Tactics
It’s a jungle out there. Social networks are littered with people and pages clambering for attention. For your page to draw a crowd and a...

Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing
Bitly has launched a new feature to give marketers more information about how people share and consume content. Called Audience Intel,...

Google+ Drops Ripples Feature; Is It Another Sign Of Doom?
Google+ has shut down Ripples, cutting off access to its cool though likely little-used consumer analytics feature. Google announced the...

[Infographic] Which Tech Brands Rule Social Media?
Which tech companies and brands are tops on social media? YouTube, Samsung, Apple and — surprise! — BlackBerry are the leaders. To...
























