In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced...

Facebook is looking into providing more ways for people to filter what they see on the social network. In a test first noticed today by...

Tired of your embedded tweets feeling text-heavy and displaying in a one-after-another fashion? Meet Embedded Grid, Twitter’s new way to...

Twitter unveiled a new way that people can pin apps on their Twitter profile pages called App Spotlight. This appears to be in addition...

Today at Twitter Flight — Twitter’s annual developer conference — the company announced new ways for app installs to happen from profile...

Invest your time and money in a conference that will maximize your social media efforts across owned, earned and paid campaigns....

Say goodbye to the RT-for-Yes-Fav-for-No Twitter poll. Soon nobody will have to use a workaround to find out how their Twitter followers...

Only 3 percent of Facebook’s News Feed is made up of advertising, according to a new Socialbakers study. That will probably come as a...

Enter the Biggest Social Geek quiz-based contest and compete against the world’s best and brightest digital marketers. The contestant who...

Five months after introducing faster-loading “Instant Articles” to the News Feed, Facebook’s rollout of the enhanced mobile news reading...

To make sense of the mountain, social analytics firm Union Metrics is today announcing a new tool called Echo that offers real-time,...

Facebook’s slow rollout of animated GIFs has finally reached Pages. In August, the social network started testing GIF support for a small...

Reddit can be a challenging place for brands. In fact, it can be downright hostile, given Reddit users’ general disdain for marketing on...

Imagine walking into a retail business to make a purchase just to be completely ignored. No one responds to your “Good morning!” greeting...

This past week, Facebook introduced a new small business “channel” in its broader marketing partner program. AdRoll and Constant Contact...

This week, the Palo Alto, California-based provider of social collaboration software for businesses released several features for its...

New controls in the platform’s dashboard allow a company manager to curate content or links and make them available to a new Amplify...

If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...

Buffer has given its free images-with-a-message tool an upgrade. “Pablo,” launched last spring and the generator of more than 500,000...

On Thursday, Facebook launched a new marketing partner track specifically aimed at providing small business solutions. The specialty...