Google Drops Display Of Local Business Reviews in New Google+
Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+. Google+’s redesign, announced last week, puts the...
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Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives
Snapchat users can now get a different angle and perspective on a particular story with “Story Explorer.” Users will be able to explore a...
Guide To Advertising On Instagram
Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off...
Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers
Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new...
Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR
Oculus, the virtual reality startup that Facebook bought for $2 billion in 2014, is finally launching a consumer product. Sort of. The...
How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born
In retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’ mouths rather than be spewed...
On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them
So where are all the Black Friday shoppers hanging out online? Over here, Pinterest says, releasing new stats today to support its claim...
Maximize The Event Experience: Engage Socially In The Moment
Our job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...
Twitter Political Targeting Precision | aimClear Psychographic Hot House
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians...
How Social Marketers Can Stay On The FTC’s Good Side
Good morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a...
Google Revamps Google+ To Focus On Communities & Collections
Google’s seemingly neglected social network, Google+, is finally getting some TLC. Today, the search giant announced that it’s...
Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy
Bloomua / Shutterstock.com As the tragic events in Paris unfolded last week, many on social media asked — and even begged — brands to...
Facebook Piloting New Profile Search Feature On Profile Pages
new FB feature pic.twitter.com/srCfWKIXqt — Alexander C. Kaufman (@AlexCKaufman) November 13, 2015 The Huffington Post’s Business editor,...
Modern Marketing Essential Guide To Social Marketing
Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use...
Snapchat Adds “Official Stories” Verification For Celebrities & Others
Not sure if you’re following an actual celebrity versus a fake on Snapchat? It can be hard given the difficulty of knowing who anyone...
First Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & Others
Facebook isn’t resting on its 8-billion-video-views-a-day laurels. The next step is 360-degree video, and today the company announced...
WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns
Faced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to...
Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!
SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro...
Buffer Adds Social Calendar To Its Management Dashboard
Would you like to manage your social media campaigns like your calendar? You probably would. And if you are a Buffer customer, you will...
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From...
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