Fahad HNov 24, 20152 min readGoogle Drops Display Of Local Business Reviews in New Google+Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+. Google+’s redesign, announced last week, puts the...
Fahad HNov 24, 20151 min readSnapchat Launches Story Explorer, A Swipeable Way To Get Different Visual PerspectivesSnapchat users can now get a different angle and perspective on a particular story with “Story Explorer.” Users will be able to explore a...
Fahad HNov 20, 20151 min readGuide To Advertising On InstagramAdvertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off...
Fahad HNov 20, 20151 min readFacebook & Instagram Now Offering Ads Targeted At Holiday ShoppersLast minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new...
Fahad HNov 20, 20152 min readFacebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VROculus, the virtual reality startup that Facebook bought for $2 billion in 2014, is finally launching a consumer product. Sort of. The...
Fahad HNov 20, 20154 min readHow Snapchat’s Sponsored Lens For The Peanuts Movie Was BornIn retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’ mouths rather than be spewed...
Fahad HNov 19, 20151 min readOn The Hunt For Black Friday Shoppers? Pinterest Says It’s Got ThemSo where are all the Black Friday shoppers hanging out online? Over here, Pinterest says, releasing new stats today to support its claim...
Fahad HNov 19, 20153 min readMaximize The Event Experience: Engage Socially In The MomentOur job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...
Fahad HNov 19, 20152 min readTwitter Political Targeting Precision | aimClear Psychographic Hot HouseDING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians...
Fahad HNov 18, 201510 min readHow Social Marketers Can Stay On The FTC’s Good SideGood morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a...
Fahad HNov 17, 20152 min readGoogle Revamps Google+ To Focus On Communities & CollectionsGoogle’s seemingly neglected social network, Google+, is finally getting some TLC. Today, the search giant announced that it’s...
Fahad HNov 17, 20154 min readMost Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of TragedyBloomua / Shutterstock.com As the tragic events in Paris unfolded last week, many on social media asked — and even begged — brands to...
Fahad HNov 16, 20151 min readFacebook Piloting New Profile Search Feature On Profile Pagesnew FB feature pic.twitter.com/srCfWKIXqt — Alexander C. Kaufman (@AlexCKaufman) November 13, 2015 The Huffington Post’s Business editor,...
Fahad HNov 13, 20151 min readModern Marketing Essential Guide To Social MarketingSocial media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use...
Fahad HNov 13, 20152 min readSnapchat Adds “Official Stories” Verification For Celebrities & OthersNot sure if you’re following an actual celebrity versus a fake on Snapchat? It can be hard given the difficulty of knowing who anyone...
Fahad HNov 12, 20152 min readFirst Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & OthersFacebook isn’t resting on its 8-billion-video-views-a-day laurels. The next step is 360-degree video, and today the company announced...
Fahad HNov 12, 20152 min readWSJ: Facebook Considers Changes To Instant Article Ads After Publisher ConcernsFaced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to...
Fahad HNov 12, 20151 min readReinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro...
Fahad HNov 12, 20151 min readBuffer Adds Social Calendar To Its Management DashboardWould you like to manage your social media campaigns like your calendar? You probably would. And if you are a Buffer customer, you will...
Fahad HNov 12, 20155 min readHeavy-Hitter Political Ad Psychographic Targeting Round 1: FacebookLLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From...
