For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many...

Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock...

Over the “coming weeks,” Instagram will show view counts, along with the standard “like” and “comment” counts. This will be a major...

From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in...

last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...

And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...

Looking at content marketing trends from last year, digital marketing solutions provider TrackMaven found that brands experienced three...

Twitter took the somewhat unusual step today of revealing a number of planned improvements for 2016 — changes that involve the company’s...

new algorithmic timeline became available globally on Wednesday. Twitter has been the place where brands can connect with users in the...

rvlsoft / Shutterstock.com Twitter launched its hotly rumored new timeline on Wednesday that has had users nervous that live Twitter will...

Twitter introduced its new timeline Wednesday. Yes, that timeline. This is the big rumored change that sent #RIPTwitter trending and...

Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on...

Previously, Viacom had an ad and content deal that included both Comedy Central and MTV content on the Snapchat “Discover” page....

If scroll blindness is the new banner blindness, Twitter is rolling out a potential solution for advertisers looking for maximum...

France’s data protection authority, Commission nationale de l’informatique et des libertés (CNIL), has been one of the more aggressive in...

Super Bowl-related tweets were down this year compared to last year’s game, mirroring a drop in activity that also played out on...

Is it a win when you get people talking about your brand, even if most of that buzz is negative? That’s a question that the marketing...

The test has become reality. Instagram has announced that starting this week, you can switch among multiple accounts using its app....

From the Coca-Cola commercial There were plenty of social comments on Sunday’s Super Bowl ads, but which brands made the best connections...

Nearly 80 percent of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more...