Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed. Social media management costs have grown nearly threefold over the past five years, as brands attempt to get a handle on this explosion in social content.
How do you manage this massive increase in social media risk and minimize the negative impact on your business?
Join Mia Dand, CEO of Lighthouse3.com, and Devin Redmond, VP and General Manager of Social Media Security and Compliance at Proofpoint, as they share an eight-step road map for setting up a world-class social media governance program.
Register now for “8-Step Road Map to a World-Class Social Media Governance Program,” produced by Marketing Land’s sister site, Digital Marketing Depot, and sponsored by Proofpoint.
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