Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...

From EngageSciences’ website Sometimes, when two companies combine, they create a kind of Frankenstein monster — disparate parts not...

An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step...

Download this white paper from ReadyPulse to learn about the impact of a conversation with an influencer as it relates to the final...

Today is June 15, not April 1, which means this is a real thing that’s happening. Twitter is going to let brands target ads based on the...

Facebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...

If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes...

At this point, it’s almost becoming more newsworthy if a major digital platform does not let brands retarget people who check out their...

Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you...

If you build your house on someone else’s land, you have to abide by their rules. ThinkUp, a social insights tool, has learned this the...

Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....

People should expect to start seeing a lot more ads on Snapchat soon. But they may end up seeing less of each ad. On Monday, Snapchat...

Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working...

Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because...

Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is...

Yesterday, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle...

The reality is that while analyzing social conversation is undoubtedly valuable to marketing and advertising professionals, we may be...

After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that...

tanuha2001 / Shutterstock.com Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you...

Snapchat has added magazine cover-like thumbnails to its Discover tab and the ability to subscribe to publishers’ channels. Snapchat is...