Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers,...

The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse —...

Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers...

Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for...

Facebook’s effort to combat fake news isn’t working. So the company is trying a different tact. Almost exactly a year ago Facebook...

Snapchat is making one of its splashiest ad formats more attention-grabbing in an effort to grab more brand advertisers’ ad dollars....

If 2016 was a year of growing pains for businesses and chatbots on Messenger, then 2017 was a year of actual growth. On average, 2...

Facebook announced today that it will be using face recognition technology to help users manage their identity on the platform by letting...

In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...

Facebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize...

Facebook is giving people a way to put Pages on timeout. On Friday, Facebook rolled out a snooze button for people to temporarily stop...

Snapchat’s Lens Studio desktop app Snapchat’s Lenses have largely been responsible for popularizing augmented reality. Since the mobile...

Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...

Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...

Like the retweet, @ reply and hashtag before it, the tweetstorm has graduated from a user-initiated workaround to an officially supported...

Instagram is no longer only for following people or businesses. On Tuesday, Instagram added an option for people to follow hashtags and...

Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...

Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...

Reddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...

A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move....