
RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages
RankBrain isn’t replacing the current Google Algorithm (currently nicknamed Hummingbird), but instead RankBrain is one of the “hundreds”...

Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses...

For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2
The hacking and public outing of Ashley Madison infidelity website users is the Online Reputation Management “Apocalypse.” No other...

Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search
So you’ve checked the box and now have a mobile-friendly site. “Mobilegeddon” convinced you that mobile searchers are worth paying...

Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In
Twitter’s place in Google’s desktop search is now official. After about a month of testing, Google announced the news today,...

How to Leverage Social Media for SEO: Link Building
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were...

[Study] Moz Releases 2015 Search Engine Ranking Factors
Every few years, the folks over at Moz pore over more than 170 attributes and poll 150 of the leading marketing minds on what they think...

Why Google Sent You That Message About Blocking JavaScript & CSS
Did you get an email from Google saying Googlebot can’t access your CSS and JS files? Well, you are not alone. This morning, Google began...

LOL…WHAT?!? SEOs Have A Field Day With Google’s SEO Job Posting
Google is trolling! It’s like SEO inception! How ironic, Google needs an SEO! Those are just some of the themes that emerged in the past...

Amazon Echo Now Available To All, Shipping Starts July 14
Amazon Echo, the Seattle-based company’s home-based personal assistant, is now available to anyone who wants it. Unlike its “competitors”...

France Wants Google To Target French Citizens Worldwide & Censor Their Search Results
The clock is ticking for Google to comply with a demand by the French privacy regulator CNIL to implement Right To Be Forgotten...

How I Came To Work For A Killer: An Online Reputation Fable
Some of the work my search marketing agency does is “Online Reputation Management” — or, it might be more accurate to call it “Online...

How The Myth Of Google Censorship Was Busted By The EU & Canada
For over a decade, Google has successfully convinced various governments that it is censoring its search results when it actually wasn’t....

Mobilegeddon Hits & Misses
It has been more than a month since Google’s mobile update occurred, and many marketers are moving on to the next thing, having not seen...

The Mobilegeddon That Wasn’t. What Happened?
Google’s April 21 mobile-friendly update, generally referred to as “Mobilegeddon” was announced a few months ago. Fear and anxiety spread...

Like Google, Bing Is Planning To Reward Mobile Friendly Sites
A few weeks after Google launched their mobile friendly algorithm, Bing announced they will begin rolling out their version of the mobile...

Google Offers Insight Into Its Right-To-Be-Forgotten Review Process
As discussed in my companion article, it has been a year since the “right to be forgotten” (RTBF) was established in Europe by the EU...

A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far
A week after Mobilegeddon, what do we know? That it will likely take a few days to finish rolling out, that many haven’t seemed to notice...

Up Close With Amazon Echo: It’s Early, But This Personal Assistant Shows Promise
It’s impossible to use Amazon’s personal assistant-in-beta, Echo, and not want to compare it to the similar tools already on the market...
























