PPC + SEO = match made in marketing heaven
It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin...
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Infographic: 11 amazing hacks that will boost your organic click-through rates
Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a higher-than-expected CTR tend...
Give Google a break: Tackling paid links is harder than you may think
Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at...
Authority & link building with real-time Penguin
So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of...
The myth of the duplicate content penalty
Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that...
Prepping SEO for 2017: it’s all about the ROI
Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often...
The four pillars of the future of SEO
SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read...
Content and SEO: Building linkable content
In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links....
See how 13 leading SEO software platform providers stack up
Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in...
Google updates Penguin, says it now runs in real time within the core search algorithm
After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this...
9 tools to help you succeed with Google SERP features
It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page...
6 reasons why SEO fails, and how you can succeed at it
Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks...
4 ways to improve your value as a strategic SEO partner
We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding...
What Netflix can teach us about long-tail keyword research
Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The...
Search takes to the cloud as users engage with new actions
A far cry from its early days, search is now pervasive, always with us no matter where we are: on our phones, in our cars, on our game...
When to end your client/link provider relationship
It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that...
E-commerce trends: the difference between winning and almost winning
No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...
SEO Six Sigma: 5 ways to scale your enterprise operation
From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their...
5 ways ads are killing your site (& SEO)
Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...
Is SEO right for your business?
This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given...
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