It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin...

Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a higher-than-expected CTR tend...

Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at...

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of...

Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that...

Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often...

SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read...

In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links....

Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in...

After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this...

It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page...

Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks...

We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding...

Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The...

A far cry from its early days, search is now pervasive, always with us no matter where we are: on our phones, in our cars, on our game...

It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that...

No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...

From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their...

Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven...

This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given...