The real impact of Google’s new paid search ad layout on organic search
nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and...
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Manual link building’s 7 worst outreach offenses
I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my...
10 tips for avoiding shady SEO providers
Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is in full swing, and...
The essential metrics to analyze for keyword research success
Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the...
Link building is a human endeavor
Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before...
Evangelizing organic search success: 5 steps to elevate performance
Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners...
Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
GongTo / Shutterstock.com There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has...
Why real-time search algorithm updates may be bad news
Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms become real-time,...
6 strategies to build links for your small business website in 2016
Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors...
7 proactive ways to jump-start your SEO before a site launch
You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you...
What your teacher didn’t tell you about optimizing site speed
Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve....
Google estimates 25% of sites now use secure connections
Google announced that about 25 percent of the top 100 non-Google sites on the internet are now on secure connections over HTTPS. Google’s...
Is modern SEO more than the sum of independent parts?
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be...
Calculating the value of organic traffic
Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are...
How to amplify your already spectacular SEO to be super-crazy successful
If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might...
The importance of SEO in omni-channel marketing, part 2
The first part of this article series on SEO in omni-channel marketing explained how search engines are intimately integrated into your...
The terrifying connection between malware, Google Search Console and AdWords
Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site was flagged for being hacked, serving...
Where will SEO go this year?
In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets,...
The Local SEO Playbook To Increased Visibility And Customer Acquisition
As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to...
The Importance Of Second-Tier Links
I’ve always been a big fan of trying to have a broad range of inroads to a site. Over the last few years, I’ve seen so many sites with...
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