nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and...

I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my...

Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is in full swing, and...

Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the...

Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before...

Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners...

GongTo / Shutterstock.com There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has...

Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms become real-time,...

Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors...

You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you...

Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve....

Google announced that about 25 percent of the top 100 non-Google sites on the internet are now on secure connections over HTTPS. Google’s...

When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be...

Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are...

If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might...

The first part of this article series on SEO in omni-channel marketing explained how search engines are intimately integrated into your...

Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site was flagged for being hacked, serving...

In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets,...

As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to...

I’ve always been a big fan of trying to have a broad range of inroads to a site. Over the last few years, I’ve seen so many sites with...