When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...

Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a...

In my last column on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process...

With over 3.5 billion searches per day, it’s no secret that search engines like Google have become a key place for consumers to find...

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks...

There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that...

With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However,...

Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized...

Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same...

Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search,...

I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you...

Yesterday, Seattle-based Moz announced it was laying off more than a quarter of its staff and refocusing the company on “what we love and...

Moz has announced they are refocusing their toolset platform to focus on search. That means they are going to no longer offer the Moz...

I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is! I recently had the chance to test...

If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After...

It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your...

Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so...

Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...

There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who...

As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed...