In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...

There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close...

new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...

Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...

With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your...

Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the...

This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...

Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can...

Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...

This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories. Featured...

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The...

This puts agencies in a great position to pitch services in the form of a bundled offer. Marketing automation and the right mix of agency...

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...

Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...

However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise, the risk is...

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against...

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...

You’ll learn: Pointers and tactics for mobile ads that drive top-of-funnel traffic. How to combine RLSA with Shopping for effective...