The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday....

As PPC marketers, everything we do revolves around structure and organization. Sure, there’s a huge amount of unstructured work as the...

Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked...

I received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how...

In addition to the big digital money makers like Amazon, Shopify, eBay and Alibaba, social media platforms have become one of the most...

Paraphrasing what Ginny Marvin wrote in this publication recently, 2018 was largely the year Amazon’s ad business matured. But changes...

There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon,...

Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and...

A few months ago, the internet had a mild freak out when Netflix started showing users commercials for other video content between...

MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid media campaign...

Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and lows, a weekend of...

Setting up RSAs. Creating RSA conversion goals. Best practices for running RSA campaigns. Optimizing RSA campaigns. Register today for...

The day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...

Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica...

Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter...

Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...

For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...

Isn’t it time to re-imagine your paid search campaigns to leverage these changing consumer habits and emerging digital technologies? Join...

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media,...

Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In...