Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they...

At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the...

Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in...

Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business,...

Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion...

As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same...

When Google released Customer Match last year, PPCers got very excited. For years we’ve been seeing a noticeable shift in focus from...

Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting...

Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get...

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm....

Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the...

If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its...

SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization...

Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have one...

Google has informed its Compare partners that it will be shutting down the lead generation product for financial services as of March 23,...

Now, in 2016, we can use dynamic keyword insertion (DKI) in our ad headlines and description lines of an ad, and the text ad creation can...

Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries. The company is rolling...

Working with the web version of AdWords can be a bit harrowing for new advertisers, as all changes made would be pushed live throughout...

One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of...

Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC...