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Will search engines fall to AI?

Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things,...

The true value of technical SEOs

Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months...

SEM ad copy tips that you may find scary

Writing ad copy for your AdWords campaign typically is a process that unfolds something like this: Identify keywords and user needs....

Better in-store attribution is here

There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a...

The Ultimate AdWords Extension Quiz

Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But...

5 tips for leading a strong PPC team

My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong...

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