how to create “quick wins” in your Shopping account; how to combine paid search with Shopping campaigns for better results; more...

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what...

If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating...

In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when...

Let’s face it: anyone with an AdWords login, bank account and keyboard can create ads for search. It can be a Wild West out there, which...

If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering...

Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to...

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the...

Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel...

“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can...

For all the sophistication that search engine marketing (SEM) demands, it’s usually managed by generalists, not data scientists. And...

Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more...

If you’re using paid search but think your campaigns could perform better, this white paper from [24]7 explains how Predictive Search...

Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can...

A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy...

A great way to expand your PPC account is by performing keyword research in order to uncover untapped opportunities. Keyword research is...

Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d...

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll...

Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the...

Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a...