SMX West was buzzing this week, and much of the conversation was about Google’s recent change to how exact match keywords will work in...

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA...

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know...

Welcome to the second installment in my series on SEM account management. If you’re an SEM account manager and you’ve kept yourself from...

If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print...

A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...

As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing...

Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to...

On Friday afternoon, Google announced another change to the way exact match keyword targeting works for search ads. Matching for close...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management...

This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel....

I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months,...

As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at...

In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most...

When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do...

What worked in the past doesn’t work anymore. Join us in a forward-looking discussion of new Google Shopping strategies and tactics that...

As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with...

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks...

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...

If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know...