A review of free PPC reporting solutions from Google
Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...
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Dos and don’ts of PPC advertising for universities
If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know...
How to write PPC text ads in 2017’s sophisticated environment
I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a...
Growing your agency with retainer-based relationships
In this white paper from Sharp Spring, you will: hear about the many benefits of retainer-based business. get tips on how to approach...
How to use psychological principles to improve ad copy
Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have...
7 tips for small manufacturers thinking about using AdWords
In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...
How ads on Google for its own products can impact the prices other advertisers pay
The mechanics of those efforts can be hard to follow if you aren’t familiar with the AdRank system Google uses to decide which ads to...
When should advertisers consider pausing Google Local Inventory Ads?
In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...
Methbot, fake news and five other reasons SEM/SEO interest will surge
Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 will be another...
Refreshing competitive search strategies in 2017
With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily...
The PPC industry would not exist under Trump’s immigration policy
President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even...
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood...
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of...
What’s love got to do with Valentine’s Day?
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in...
The essential guide to pharma SEM
One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our...
Attention search marketers: ALL keywords are branded keywords!
Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with...
Mind the store: Using AdWords to drive offline sales
Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits...
3 reasons why you can safely ignore your competitors’ traffic metrics
Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of...
Ad copy hack for your AdWords pathways
The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of...
Three well-meaning paid search optimizations that might kill performance
I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if...
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