Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...

If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know...

I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a...

In this white paper from Sharp Spring, you will: hear about the many benefits of retainer-based business. get tips on how to approach...

Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have...

In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...

The mechanics of those efforts can be hard to follow if you aren’t familiar with the AdRank system Google uses to decide which ads to...

In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...

Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 will be another...

With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily...

President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even...

Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood...

links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of...

Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in...

One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our...

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with...

Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits...

Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of...

The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of...

I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if...