Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...

Target’s looking to strike a balance between scale and quality in taking a new approach to its third-party marketplace. Why you should...

Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and...

The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become...

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers....

Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one...

Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...

Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out this week from Adobe...

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...

Amazon’s ad business is growing rapidly. With triple-digit growth reported in the last three straight reporting periods, Amazon’s annual...

The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to...

Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years,...

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now...

Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...

The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see...

Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart...

As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we...

Perhaps nothing drives indecisive holiday shoppers over the purchase line than an offer for free shipping. Especially when paired with...

As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many...