
It’s not too late to maximize your Google Shopping in time for the holidays
how to create “quick wins” in your Shopping account; how to combine paid search with Shopping campaigns for better results; more...

Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Omnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an...

Strategies to maximize retail marketing efforts BEFORE holiday sales events
Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that we may not have prepared for or...

Look to Thanksgiving dinner for holiday shopping trends
In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and...

Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016
Amazon released its Q3 2016 earnings report today, announcing $32.7 billion in sales for the quarter — a 29-percent year-over-year...

Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase
After last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales — up 11 percent...

Making sense of the latest trends in digital retail
Last month, a group of my colleagues attended Shop.org, one of the biggest gatherings of digital retail professionals on the planet. As...

Amazon should generate more than $78 billion from Prime members this year
An analysis by Consumer Intelligence Research Partners (CIRP) reports that Amazon Prime has 65 million US members. That’s up from 63...

Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders
Amazon has added 66 new Dash buttons to its lineup, bringing the lineup to a total of 226 buttons. Among the new brands and products that...

How keyword segmentation can increase Google Shopping profits
While the majority of retailers are optimizing their PLAs for product or product group performance, segmenting for combinations of...

Survey: Almost 40% of US consumers will make a mobile purchase during holidays
A recent study from ad tech company Fluent shows that about 40 percent of US consumers plan to make at least one purchase this holiday...

Are fake online reviews killing consumer confidence?
Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one...

Google shares data on how mobile is set to impact shopping this holiday
Along with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of...

eBay Collective launches with “Shop the Look” AI technology
Twin Design / Shutterstock.com eBay has launched its second curated marketplace, eBay Collective, with furniture, fine art and home decor...

10 tips for retailers’ Q4 social advertising
Knowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...

Amazon aims for faster holiday shipping by limiting new 3rd-party sellers
Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their...

Using Google to drive offline sales
From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows how large brands can take...

Expedia now lets you pick Hawaii travel packages with your smile
An image from the two-minute video at “Discover Your Aloha,” with a smile indicator Expedia.com is now letting your facial reactions help...

How Pinterest is cracking the social commerce code
hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...
























