For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important...

That’s why it’s so important to understand when, where and how customers connect with your business. However, the always-on consumer is...

Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an...

Earlier this year, Amazon rolled out a beta program aimed at social media influencers with high follower numbers and frequent social...

Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...

This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud. Einstein provides a consistent artificial...

The US Census Bureau released its latest e-commerce report, showing retail e-commerce sales reached an estimated $105.7 billion in Q1...

Likewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students...

Julie Clopper / Shutterstock.com Amazon and Walmart’s battle over who has the lowest minimum order amount for free shipping hit another...

Clearly, there are too many malls and too many stores, and the internet is impacting the retail landscape significantly. As a result, a...

Although you may have the best intentions, there’s no denying the fact that you’ll make mistakes from time to time. However, you should...

Consumer Intelligence Research Partners (CIRP) estimated on Monday that Amazon now has roughly 80 million US Prime members. That’s up...

Many companies that offer a subscription-based product or service have an easier way to sell their wares to Amazon.com customers with...

In a survey polling more than 1,600 Amazon merchants, nearly 50 percent of the respondents said they sell almost exclusively on Amazon,...

Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most...

When personalization is effective, it boosts conversion rates, increases average order values, creates greater customer engagement and...

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is...

The newest perk for Amazon Prime members includes Tom Brady, Cam Newton, J.J. Watt and other NFL superstars. That’s because Amazon is...

Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make...

holiday sales. While it may seem early to start thinking about the 2017 holiday shopping season, it’s never too soon to get your...