In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, products and offers.
When personalization is effective, it boosts conversion rates, increases average order values, creates greater customer engagement and contributes to higher revenue and profitability.
This white paper from Klaviyo will identify three ways retailers can move their customer segmentation efforts closer to the ideal of “one-to-one marketing”:
use behavior-based triggers to target dynamically;
deploy sophisticated email analyticsto boost open and click-through rates; and
use device, location and other contextual data to make personalization more dynamic and create a greater sense of purchase urgency
Visit Digital Marketing Depot to download “3 Steps To Perfecting One-To-One Customer Segmentation.”
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