
Don’t Stop At The Click: The Importance Of Tracking Everything In Mobile
Too many marketers are relying on clicks and CTR as mobile success metrics. While CTR has validity in PC search campaigns, clicks are a...

Google Scores Total Victory Against Oracle In Patent Suit
According to reports just coming out, the jury in the Oracle-Google trial has found that Google did not infringe any of Oracle’s patents...

Google’s Acquisition Of Motorola Mobility Closes, What Now?
now part of Google. European and US approvals happened some time ago. The deal is worth $12.5 billion — Google’s largest acquisition by...

Mobile Website Optimization – You’ve Got Options
sound advice on URL structures for mobile so it makes perfect sense to follow-up on her excellent column with some additional thoughts on...

Will Apple’s Move Bring A Real & Perhaps Better Google Maps To iOS?
wrote the story saying that Apple was going to replace Google Maps with its own product when it rolls out as part of iOS 6, I had a...

Report: Apple Replacing Google Maps With Own Product In iOS 6
only a matter of time before Cupertino decided it would replace Google Maps with its own product. That’s apparently what’s going to...

The Google+ iPhone App Gets A (Much-Needed) Major Overhaul
No more. Google has just announced a much-needed overhaul of the Google+ iPhone app and … while I can’t speak to how it works yet … it...

Google Maps For Android 6.7 Has Indoor Walking Directions, Nearby Offers
richer indoor mapping with walking directions. It also incorporates nearby Google Offers and displays those on a map. The “nearby offers”...

Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest Engagement
reported previously that people are spending huge amounts of time with mobile apps, more time than with the mobile browser and more time...

Oracle vs Google Split Decision: Jury Finds Copyright Infringement But Deadlocks On “Fair Use&
published reports, a federal jury earlier today delivered a mixed result in Oracle v. Google. The jury found that Google had in fact...

The Rise Of Local Mobile Pay-Per-Call – 3 Tips For SMBs
recently reported 30 times the number of mobile pay-per-call ads in Q1 2012, when compared to Q1 2011. Since mobile devices are not only...

Dilbert: Google Glasses Helps People Decide Who To Be Friends With
The Dilbert Cartoon for today features Google Glasses. It mocks how people who know each other can now learn a bit too much about each...

Argentina, South Korea Add To Google Global Antitrust Woes
reported that Google was being investigated for antitrust issues in both Argentina and South Korea. The news was obtained from a Google...

Google’s Mobile Playbook Aims To Educate, Simplify Mobile For “Busy Executives”
Mobile Playbook,” a manifesto of sorts that seeks to explain mobile and why it’s now critical for all marketers to embrace the channel in...

Google “Read Data” Offer Rare Look Inside World Of Android, Mobile Ad Revenues
Yesterday The Verge published internal Google data about Android and mobile ad revenues. They offer a fascinating window into Google’s...

Does Your Agency Need A “Mobile Lead”?
Most of these questions are topics of intense debate and few have an easy answer. When it comes to mobile, there is a lot of grey and...

Apple Cracks Top 10 U.S. Websites In March, ComScore Says
Apple’s monster Q2 earnings today, it was likely the launch of the new iPad that helped propel Apple into the Top 10 of all websites...

Apple Posts Q2 2012 Earnings: Their Profits Exceed Google’s Revenues
Apple earned $39.2 billion in revenue and $11.6 billion in net profit in the quarter, whereas Google earned $10.65 billion in revenue and...

New “Devices” Area In Google Play Sets Up Coming Tablet Sales
Google announced earlier that it is now selling the Samsung-made Galaxy Nexus in the Google Play market. Google’s original attempts to...
























